Why CISOs Should Make Friends With Their CMOs #emailmarketing

Brand value goes down, email marketing ROI gets trashed, and customer churn increases, all of which reflect poorly on the chief marketer.

from Google Alert – email marketing https://www.google.com/url?rct=j&sa=t&url=https://www.darkreading.com/careers-and-people/why-cisos-should-make-friends-with-their-cmos/d/d-id/1332665&ct=ga&cd=CAIyGmViMDBhZDczNDNlMWI5OTY6Y29tOmVuOlVT&usg=AFQjCNFPw6mzCtGW2F8YAarbjRPtIK5f4Q

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