Article by Jo Mark

I remember the first Internet marketing book I purchased. I bought it on Ebay. The sales pitch went something like “make $ 10,000 a month with little or no effort.” The sales page made a big deal out of the fact that their 80-year-old Grandfather used the techniques in this ebook and is making money hand over fist. I thought, “Gee, if Grandpa can do it so can I. I signed up.

It turned out that the book touted the use of Adsense to make money. And, unfortunately, the sales page didn’t mention the fact that you need a website getting thousands of hits each day to make that kind of money. Needless to say, I unsubscribed from their list rather quickly.

The real key to success in this, or any business is to give your customers something of value. The charlatans will quickly be exposed and will soon be out of business. Always give our customers more than they expect. By doing this, your subscribers will stay with you for a very long time and will reward you by buying the products that you recommend time and again.

I provide a free Internet marketing book to people who subscribe to my list. I have found that providing a high quality product is the best way to attract (and keep) subscribers.

Always do your research and provide (or recommend) quality products. If you provide an inferior Internet marketing book, people will see through your ruse sooner or later. It is much easier and more fun to run a business with happy subscribers than it is if you have unhappy ones. Your refunds will be much much lower when you provide quality goods.

So, start out your relationship with subscribers by offering a great Internet Marketing book. Don’t mislead them, or neglect to mention something (like you need a website or traffic). Make sure that all of your products are mutually beneficial. That is, they benefit your customer as much as they benefit you. If you follow that philosophy, you will never lack for business.

Do you want to learn more about how I make money? I have just completed a brand new Internet marketing book entitled, How To Make Money Every Day!

Internet is a huge database to look for information. However, some affiliate marketers are confused by the vast information they found online.

If you really want a successful affiliate marketing business, you should take a look at these 4 easy to follow steps.

1. Right product

You can’t be successful online when you don’t have a product.

But there are so many products online and which suits you best?

It is important that you match your interest with your product and focus on it.

So all you can to promote the product before moving to a new niche.

One of the easiest ways to look for a profitable product is to look into the affiliate program networks. Go to your niche and pick a product from the top 10 list. Tyr to avoid the best selling affiliate product as there will be too many people promoting the product.

Products that rank 2-4 will have fewer competitors and you stand a higher chance to build a successful affiliate marketing business from it.

2. Your spokesperson

In the internet marketing business, a well crafted website or a content rich blog can be your spokesperson. What you posted on these platforms reflects who you are. If you hardly update your blog, your prospects will think that you are not serious in building s successful online career.

If your website is not assessable, your prospects will be disappointed with you and might think that you are not a dependable person.

3. Driving traffic

If you want your affiliate marketing business to be successful, you need to expose your spokesperson to as many people as possible. Let’s think of it this way, your online spokesperson is the prettiest thing you have on the internet. Why hide it? You should be proud of it and show it off.

One of the best ways to drive traffic is by article marketing.

Not just that it is free; it also helps to screen your prospects. This is because those who click to your website are the ones who are really interested to your offer. These interested prospects are more likely to be converted to loyal customers.

4. Copy the system

Some affiliate marketers are frustrated with not knowing how to bring in more profit to their online business. Things can be a lot easier if you just copy what you have done with another niche.

The system of building a successful affiliate marketing business is the same, you just need to align the system with the new niche.

Niche marketing research has often been a difficult task. How do you research? What do you research? What should your results entail are questions that often come to mind. How important is niche marketing research? It is very important and could be the deciding factor between failure and success.

1. Your reader/customers – What does your reader and customer want? Find out and give it to them. The first thing you want to consider is your public relations strategy. Readers that come to the internet are looking for products or a niche that will provide to them a solution to their issues. The solution can basically be anything from weight lose, dog grooming help to saving a marriage. What you have to remember is in every niche there is a problem and a solution. Focusing on just those two key areas will find you well ahead of the pack. Your public is your life’s blood for your business. This is the foundation and reason why I like to call it “public relations strategy”. If you forget your business strategy, you lose your traffic which translates into your readers and buyers.

For example let us take dog grooming as our niche, we can put a public relations strategy into play. After doing some niche marketing research on dog grooming, our results showed that dog grooming can be dangerous to the health of some dogs. We now have a problem or issue to wrap our research around. The result from the research tells us it can be dangerous to the health of a dog if the dog is groomed inproperly. Now that we found the problem we now need to do some more niche marketing research to find the solution. A more deeper look into the issue helps us find the solution. Keep it straight to the point and simple. After you presented both the problem and the solution, you can now send your readers to more information on the niche. The information path you send your readers down can be to an affiliate product, your own ebook, free info so they op-tin to your newsletter or anything else you wish your readers to view. It is really up to you. Your best choice is not to send your readers to a sales page. Better to entice them further with a second relevant information webpage.

2. Niche language – When you start doing your niche marketing research, you will want to notice what kind of words are being used to describe your niche. What phrases are being put together? What kind of technical words are being used? If we take our dog grooming niche as the example, you will start to notice a pattern or a way dog groomers speak. Also reading and reseach will help you find the hot buttons that grab the reader and keeps them focused on your website or subject. Keep an eye out for those little things and add them into your postings, blogs, articles, webpages and product descriptions.

When your readers and customers start to see you as an authority, they may send you an email about one of your articles, or websites. The better you can speak the language the more of an expert you will be.

3. Test your market before jumping into it – Lastly and a very important thing to remember is testing. You want to do a market test against your niche. Your main focus in this area is finding a niche market that does not have a lot of competition. The last thing you want is to compete with thousands of others in the same exact niche market. At the same time you want to ensure the niche market has enough traffic to make it worth your efforts.

When done right, these processes works like magic. It can be a very complicated and you will need just the right amount of traffic, competition and niche. It is hard to hit all three just right. Yet over time and experience your success rate witll grow.

If you want to start your own online business there is one thing you need to do. Find a proven, legitimate system, and stick with it. So many people bounce around from one thing to the next. You won’t make any money online if you do that. If you want to know where to find a proven system, just read this review.

”5 Easy Steps To Make Money Online Starting Today…Even If You’re Broke” is a new e-book that is perfect for the Internet newbie, or beginner. It’s a easy to follow step by step system that has been used by thousands to make millions online. The basic system has been around for a while now and it definitely works.

The author states that you don’t need any special skills or education. As long as you have a willingness to learn and a computer you have all you need to start and grow a highly successful online business.

The book is divided into 5 steps, hence the name, each one builds on the preceding one so you don’t want to skip from one step to the next. Most steps will only take a few minutes to do. Some will take a little longer.

This system has nothing to do with an auctions or survey sites. This is more of a real online business that you can grow and build as big as you want. The book shows you how to get everything you need, all for free, to start your business. It even gives you a list of additional resources for later on when you’re making money that can help you grow your business even bigger and a few tools that can make things a little easier for you.

There are a lot of systems out there that claim you can build a business online, but many of them are incomplete. They leave out the most important element of all: how to get all the visitors you can handle to your website. No matter what product or service you are selling if you don’t have customers you won’t make any money. “5 Easy Steps To Make Money Online Starting Today…Even If You’re Broke” shows you a proven, easy method to get traffic to your website.

The downside of the book is that it is very much a beginners guide only. Don’t expect any advanced tactics here. But if you are new to Internet marketing this book will be perfect for you.

”5 Easy Steps To Make Money Online Starting Today…Even If You’re Broke” is fairly short. There isn’t any fluff. The simple steps are laid out in a very concise way.

So if you’re interested in starting an online business and don’t have a clue how to go about doing it, I highly recommend that you pick up your own copy of “5 Easy Steps To Make Money Online Starting Today…Even If You’re Broke” The bottom line is if you follow the steps, and work at it consistently you can make money using this easy, proven system. The title says it all!

Affiliate marketing is a enormous way to start in making money online. Seventh among the Affiliate Marketing Tools for success, Continue to educate yourself on how to improve your website and soon you’ll find yourself successful in affiliate marketing. Find some successful companies that use affiliate marketing. This can have some truth to it, but then most successful affiliates still believe that making use of strong marketing campaigns for their affiliate programs is still important. Affiliate marketing is quite complex, and it would be impossible on the limited space here to explain all you need to know to succeed in affiliate marketing.

An affiliate marketing e-book that is easy to follow whether you are new to affiliate marketing or a seasoned affiliate marketer. To be successful, this does involve good marketing practices and a lot of hard work and dedication on the affiliate marketer’s part. In any case, affiliate marketing is set up to be that of a finder’s fee situation because you are bringing new businesses to the client. If you don’t have a website you can still take come up with a good affiliate marketing strategy for yourself. Can help build your own list simply sending visitors to your affiliate websites through your affiliate URL is not good marketing. Again, having a website is not mandatory, but with the advantages presented, I’m glad I do have one, because it really makes affiliate marketing a lot easier for me. Again another avenue for affiliate marketing sprang up for selling access to these secrets for the publishers.

How you will get Success with Affiliate Internet Marketing Programs, though there is much information to obtain prior to becoming an affiliate, it can definitely pay off in the long run. These affiliate marketing article tips can be the most profitable affiliate internet marketing tips you ever learn and you are actually seeing this exciting method right here put into action within this article. No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product. As the market leader in affiliate marketing solutions, Commission Junction offers many advantages for both merchants and affiliates.

More Guidance” Cutting Through the Information and Finding the Right Program for You” Whether you have already decided on which affiliate network marketing program you are going to use to make money on the internet or you are still looking for more answers to your questions there is place where you can go to receive more help than you will from any actual program out there. Key Term: Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor; subscriber and/or customer provided through his/her efforts. Affiliate marketing allows you to make a lot of money fast particularly if the products you sell are expensive, branded and much sought after. Com, popularized affiliate programs as an internet marketing tactic.

Finding help and resources for making money online or by affiliate marketing are some of the most sought after subjects on the internet. But, affiliate marketing is not that simple. The PIPS is a service that supplies a complete website setup on your own domain name and hosting account, and promotes affiliate products from the best affiliate programs online, namely SFI, Empowers, Internet Marketing Centre, Internet Marketing Warriors / Host4Profit and Traffic Swarm. Affiliate marketing is now a buzz word on the Internet arena; thus, it will not be very difficult for you to find an affiliate plan.

The major search engines are quite aware of the duplication factor that exists because of affiliate marketing programs and do take great steps in preventing that duplication from compromising the system itself, and understandably so. Overall, when compared to a plain text newsletter, HTML newsletters:–Have a higher click-through rate (more readers click on the links contained within your newsletter that link back to your site, affiliate program, or sales offers)–Permit you to track your open rate (determine how many readers actually open your email newsletter)–Help you continue to establish your brand in front of your readers, as it may carry the same look as your website or other marketing materials you may use–Are read more often than plain text newsletters because of the eye-catching graphics

Use these three critical affiliate marketing steps in your online business and you’ll see an immediate increase in your bottom line. So where do you start, what are the easy steps to building your own affiliate marketing website. Learn the 3 Need to know steps to jump start your affiliate marketing business and start earning more today visit www.affiliate-sale-booster.com If you follow the steps above you will be off to a great start in the affiliate marketing arena and will significantly maximize your profits.

Remember, these three steps are the first steps you will need to follow when starting out in affiliate marketing, all too often an individual will join multiple programs and start submitting the affiliate pages to the search engines (those are the page that have their affiliate ID on them).Another way to create income in affiliate marketing is looking for programs that give residual payouts. The brand able e-book will allow you to create affiliate links which further the expansion possibilities of your viral marketing campaign. Affiliate marketing allows you to come up with ideas to sell your own products anyway, so you can create whatever products you want in the long term.

When you find a product that you would like to promote, press on the “Create Hoplink”, enter your nickname that you have entered when joining Click bank and create your affiliate link (hoplink) which you will be marketing on the Internet at no cost. Using these simple tips can increase your forum presence, build your program’s image in the affiliate marketing community, and create invaluable business relationships. Today we’ll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts. Step to getting started in affiliate marketing is to create a plan.

When you’re using relationship based marketing for your affiliate program, you’re not trying to create a best friend – you are creating an honest, trusting business relationship and there’s nothing stronger. Affiliate marketing will involve a small amount of web design skill or a simple web design program in order to create your product promoting website. Here are a few techniques you could use to help you succeed with your affiliate marketing business: First, create a unique landing page for the promotion of each and every product you are marketing for an affiliate. “Getting started with affiliate marketing” secret some affiliate programs will allow you to create your own domain name for the website and use that web address for the site link go to www.master-affiliates-marketer.com.

Enhance your distribution networks may include using the web portal to enhance logistics, create new marketing channels (for example affiliate channels) or provide better or faster product access for customers. Affiliate programs can make excellent home-based business programs, but there are also many other internet marketing opportunities that will create steady income as long as you are willing to put the work in. Create You Own Web Site The best thing you can do for your affiliate marketing business is to have your own web site. However, with affiliate marketing, you don’t have to spend much at all to create unlimited income.
Create You Own Web Site The best thing you can do for your affiliate marketing business is to have your own web site.

If you want to turn heads and stroll the stage at your next company event, hands down, the best, most efficient and simplest course is to find the people who have achieved the level of success you desire and duplicate what they have done. So, success secret #2 is: “Surround yourself with the best of the best.” Find them, examine what they do and then duplicate their system.

There is an obsured Success Secret here, and without the implication, Success Secret #2 will not work. Success Secret #2 implies that you need to be coachable. I cannot emphasize that enough. Why struggle with figuring out how to do something when, odds are, someone else has already done it successfully? The most successful network marketers find industry leaders, learn from them, and then follow the blueprint.

There are many ways to accomplish this. A trip to your local bookstore is a great first step. Anyone serious about making a fantastic living in the network marketing business should be constantly reading a self help or how to book. There is no excuse to not be reading a book when you can purchase the book on CD or the MP3 and listen to it while you drive or exercise. There are way too many excellent books to read in a single lifetime, so please, go get a good book today.

An additional strategy to implement network marketing success secret #2 is to be present at your live, company events. This may cost a lot more than simply buying a book and will require travel, but your investment in time and money will pay off huge dividends If you have not been to a live, company event yet and are still struggling in your MLM, this has to be your number 1 priority When you hang out with the top producers their energy is contagious, and you get excited about being on the same path as them. It can uplift your whole mindset.

If you don’t want to wait for your next live event, I have an incredible strategy for surrounding yourself with top producers, you can begin immediately and it’s only going to cost you $1. If you have been searching for network marketing success, the resource I am about to share with you is going to prove priceless. For the most restless, just jump ahead to the link at the end of this article. You will be on the fast track to network marketing success in your MLM.

The instruction alone is worth 1000 times your investment. These are the people easily making $10,000 per month or a lot more, and they are sharing their success strategies for nothing, in real time. Here, you will find training about the most cutting edge strategies for driving traffic to a website, the latest and greatest about social networking, and many, many more great money making strategies.

You can test drive this resource for $1. You have absolutely nothing to lose and an enormous education in online marketing to gain. The trial lasts for 14 days. JYou can always cancel before the trial ends and there is no extra or hidden charges. Nothing. I recommend you go straight to the Training area and commit to watching one training video a day (they are about 60 minutes each). Check it out now: www.top-earn-secrets.com.

Changing to an online mlm business has become mandatory for current and indeed new mlmers… to achieve business success! This ‘shift’ in business style has set this industry up for a rosy future!

New Direction–Modern Technology–More Success!

Web 2.0 has been behind the changes and advances in internet technology. The ability to be interactive in website content of blogs, YouTube pages, Squidoo lenses, Hubpages, forums, the mini-blog sites and all social networking sites… has had a huge impact on internet marketing and by default all businesses capable of operating online.

An online mlm business is ideal for this new interactive style of marketing. Forget about ‘old model’ network marketing hassles… and reach out to vast numbers of people online. You only need a fraction of one percent of those you reach to be interested in your online mlm business. However your success will depend on your choice of multi-streams of income and relevant content information for your site-visitors! Over-deliver… by giving your site-visitors a rewarding experience… and the financial rewards will flow!

Your Website Business

The best approach to an online mlm business is to have a content website that is keyword-focussed and theme-based. You can operate without a main website by just using blogs and other free interactive tools. However I believe, you’ll do much better to have a large information based website… linked to your blogs, articles, YouTube pages, etc. Internet searchers want real relevant information… a website can be hundreds of pages of information. Your website theme needs to be related to your online mlm business product.

On your website you will benefit immensely from having a subscriber-box for a regular newsletter. The site-visitors who subscribe to your newsletter will be interested in your website theme information. A newsletter allows you to provide further fresh information on a regular basis. Also in time… as the level of ‘trust’ rises… you can successfully recommend your mlm business and other website products.

Your mlm business remains your primary business. The newsletter is a channel for your interested subscribers to put their hand up, if they want to learn about your online mlm business! Also by linking to your blog… interested commentators will ask for further information. You can have a subscriber-box on your blog and squidoo lenses as well.

In regard to how you refer to your mlm opportunity online… the best approach is to have a ‘generic’ website. No need to mention the registerd company name or the product tradenames. You can do this at a blog. The idea is to maintain an independent website business and derive income from multi sources!

Your Multi-Streams Of Income

An important part of an online mlm business is having several income streams. You can have a blog linked to your website, that tells people how great your mlm business is… and people respond in various ways, that’s good stuff! At an information website… based on quality information… you can’t expect people to join you in an mlm business on their first visit. People don’t do that online or offline without a level of trust.

With that in mind and wanting to earn something from as many visitors as possible… and in the best internet marketing tradition… you have product links that targeted site-visitors may be interested in. This contributes to your cash flow and allows you to ‘fund’ your marketing. There are thousands of affiliate programs, products, ebooks, and software available where you can find theme-related products to market at your website business.

The good news is that there’s no fee to join affiliate companies… they need you! Affiliate digital programs pay up to 75% commission and hard goods products pay down to 1% of the item sale price. The affiliate company deals with the product publisher or merchant and supplies the affiliate with links and commission payment. All you do is provide product information and usually an incontext text link to the publisher/merchants promotional website. That affiliate link will be embedded with your affiliate ID number so the company knows who to pay.

Another income source that you can have in your online mlm business is to sell advertising space. Google and many other search marketing groups pay by the click on ads placed on your webpages. You do have some control over what type of ads are used and you can generally place 3 ad blocks per web-page. This can amount to a large income source.

Your Online Centent & Interactive Marketing Methods

A combination of content and interactive methods is the best way to complement your content website. If your content website provides good quality relevant information… it will generate good natural search traffic! By using other content/interactive methods… you will multiply that natural search traffic considerably! Learning ‘how to’ blog, set-up squidoo lenses, hubpages, record videos and create a YouTube page, write articles and press-releases… are all part of creating a successful online mlm business.

Resources are available to learn ‘how to’ use all the above. Indeed it is essential to take the time to master each one of the above marketing strategies. Used to there best effect… they are very valuable in a any website business! Ebooks and video tutorials that show you click-by-click ‘how to’ do many of the above are available. An online mlm business owner using these marketing tools, properly search engine optimized can be confident of a successful website business and therefore success in mlm!

Conclusion

Everyone in business needs an online presence today! Creating an online mlm business where the mlmer is in charge of a website business… is truly independent network marketing. The ‘key’ to current day internet marketing is the power of social interaction and video marketing! Writing about your subject in an article or website is good if the content is relevant to what the surfer or site-visitor are looking for, however showing and talking about it on video has more impact. Therefore the combination of content information and video… is a winner! Spreading that information about is easily done via social sites.

These tools can be powerfully used in an online mlm business. Consider that 100,000 people sign-up at Facebook each week and 70 million people watch YouTube videos each month, as well as 5 million people viewing Squidoo Lenses each month. There’s more but… you get the idea… social interaction is exploding! Online success is about being where the people are… people are going to papers and magazines less and less. Apparently people are viewing TV less… and the internet more! Must have something to do with all that video-viewing going on at YouTube!

You have to recognize that marketing to one billion plus internet users is far superior than what you’ll find in ‘old model’ mlm. Taking the time to gain the knowledge in ‘how to’ use these internet tools should be uppermost in the mind of anyone looking to do online mlm business today!

Let’s continue where we left off on “HOW TO FIX YOUR FOLLOW-UP.”

The one thing you need to do right now is to Show Up More. To do this most effectively, you’ll need a direct marketing system. All wealth in America comes from systems. If you want proof, just take a look at the Ford Motor Company. They were first to come up with the assembly line and franchised dealerships in their industry.

The follow-up system is where the giant opportunity is because most businesses do little or no follow-up whatsoever. Response develops through your follow-up system. Whatever your response from a single attempt, it tends to as much as double with the second and third follow-up attempts, and double again with the fourth through whatever follow-up steps you take. Once you understand the virtues of this kind of system, develop it and get it working the quicker you’ll reap the benefits.

Now all that talk about setting up a follow-up system sounds great, but why don’t very many businesses do this? There are three dominant reasons the vast majority of businesses shown this systematic approach fail to develop it for their own business.

It’s too hard or it’s too time consuming. It’s work to get it built, tested and working for you successfully.

It’s Intricate! A multifaceted marketing system is sustainable and most competitors are too lazy and simple-minded to copy it, even if it is successful.

It’s hard to do it manually.

Just as a reminder, I have gathered this information for you while attending the half-day conference with Dan Kennedy (Godfather of Info-Marketing) in August 2008. His direct marketing systems show us how a system directly reaches out to, connects with, and brings the desired prospective customer or client to you. His systems also give insight on how to shorten the sales cycle.

Why is the path to the sale so long?

You don’t give them sufficient reasons to buy now. You must give them sufficient reasons to buy now.

There is a matter of insufficient trust. You must make yourself more trustful.

More contacts make them know you better. So, do lots of contacts.

Now let’s talk about closing percentages. You want to take them from 20% to 80%. Here is a sequence that is used quite successfully in Dan Kennedy’s direct marketing systems. You want to extend an invitation designed for a specific audience via a variety of means and media. That could be print advertising, banner advertising at others websites, buying traffic for your website, direct mail to compiled mailing lists or email to opt-in lists. Regardless of means or media, in every place, the same invitation is extended. It is kept simple and clean. It is not an attempt to sell your products or services at all. It’s an invitation for the recipient to request and be provided something of relevance, interest and value to him, free of charge. The more appealing and specifically relevant the item offered, the better the response. That is step one, lead generation. Once you have captured their information, a series of provocative follow-up steps occur, from you, the marketer, to the prospective customer or client. You may treat them all the same and assign them all the same Follow-Up Communications Program. They will all get a series or sequence of multi-media follow-up communications, all designed to persuade them to take one next step. Regardless of the action taken, everything moves the prospects toward this one next step. This is where a follow-up system may divide up the prospects to begin with and send different communications to different groups.

Every business should have an “Alarm Bell” to be included with your follow-up system. You need to know where your customer is and why he isn’t back. You’ll want to have alarm bells for your customers. You’ll want to have more follow-up during campaigns, much more/better “Relationship Marketing” and follow-up day to day.

A false belief many do follow: “get em now or they’re gone forever”. With proper follow-up you will not fall for this lie and you can prove it to yourself in a short period of time using a follow-up system.

Here is the Million Dollar question:

WHAT”S NEXT?

This is the marketing principle of “NO DEAD ENDS”, everything is a Cul-de-Sac.

I hope you got a lot out of my “How To Fix Your Follow-Up” and start implementing your own follow-up systems. Remember, the best thing to do right now is to let your customers know that your doors are still open and invite them to come by or call even if it’s just to say hello.

Falling in love isn’t what it used to be. Rather than looking for mutual trusting relationships, young men and women today play a sexy game to win all the satisfaction they can and envy of all around them.

In fact, there isn’t a lot of love involved at all. Why do you think marriages so often fail? In today’s sexy game the biggest relationship faux pas is to show you are more romantically interested in another person than they are in you. That naïve mistake is what sets people up for heart ache and drives them, ironically, even deeper into the sexy game.

In the sexy game most young people play today, the goal is to get what you want and make sure everyone else sees how successful you are. The tools of the sexy game are manipulation and deception.

What men want is physical satisfaction and freedom. Women know what men want. So women get really good at using their physical assets and they know how to make men think they have freedom. Women use these tools to get what they want in the sexy game.

What women want is money and control. Men know what women want. So they position themselves to provide the steadiest supply of money and give women the illusion of control to maximize their ROI.

Men and women who are adept at the sexy game know that their partners are trying to manipulate them and know how they are trying to do it. A man’s desire for freedom is in direct opposition to a woman’s desire for control. It is very important for both sides in the sexy game to believe they are winning the manipulation war – that they are getting more value than they are giving. So men play dumb and needy and regulate the money supply. Women play up their emotions and regulate physical affection. They use these tactics to make the other think he or she is in jeopardy of losing the source of his or her satisfaction. This ongoing struggle is the basis of the sexy game.

Another important part of the sexy game is optimizing the number of partners you are manipulating without making it obvious that’s what you are doing. Failure to keep this a secret from one of your partners can often be a relationship breaker that will domino to other partners. Vagueness in the level of your relationships is important in the sexy game. Even if you are openly dating one partner, it is possible to maintain other undefined relationships in close proximity. Both men and women engage in this practice. Common euphemisms for it include “innocent flirting” and “keeping one’s options open.”

A skilled sexy game player can maintain several undefined relationships, continually making his or her undefined partners think the relationship is on the verge of moving to the next level.

Although most play in the sexy game is done within “romantic” relationships. The score of the game is determined in comparison to peers. Both men and women report their feats of sexy game play to roommates, friends, siblings, etc. and this is where their success is judged. This is the part of the sexy game where kissing and telling is appropriate.

Men and women differ in how they go about it. It is most common for a man to describe in detail his physical exploits and the thoughtlessness with which he asserts his freedom in the face of the woman’s desire for control in conversations involving three or more males. “Fish stories” and even out right lies are common here. If a man tells a story another man believes to be false, the doubter may go to great lengths to expose the lie and destroy the relationship in question all, of course, in an effort to improve his own standing in the sexy game.

Women generally find showing more effective than telling to report their sexy game exploits. Money spent on a woman is easy for her to show off to other women. Jewelry, flowers, tickets to plays are all excellent trophies. Women magnify the importance of the gifts and brandish their control in relationships by feigning confusion about what to do about men who are obviously more interested in her than she is in them. Only when desperate do women try to fake gifts, like sending flowers to themselves. If caught in this practice, it is very difficult to rebuild one’s standing in the sexy game.

I hope this article has given you a better understanding of the rules of the sexy game. You may prefer not to acknowledge you are participating in the sexy game and simply apply the principles to your relationships. That’s ok. The most important rule of the sexy game is to appear to everyone else to be completely ignorant of it.