If you want to attract clients regularly to your life coaching practice, then you need to have consistent sales and marketing systems in place that you are working every day. This article is about the six components or vehicles that you want to implement into your marketing system to build your sales funnel as a life coach.

But the six vehicles aren’t as important as the fuel that goes into your vehicles. The fuel, as you know, it what makes your vehicles run. What do I mean by fuel? The fuel is based upon your passion, your power, your conviction, and your desire to serve and make a difference for people. The fuel is based upon your ability to come from a place of being a trusted advisor and friend, someone who can solve their problems in a powerful way. The fuel is your desire to be a servant and to contribute to their lives.

Because if you come from a place of fear, selfishness, wanting to be successful or wanting to earn money, your clients will feel that and won’t want to do business with you. That’s why I say the fuel is the most important thing. If you want to have a constant inflow of clients, then you must have a constant outflow of value and contribution you are providing specifically to your marketplace, and that’s what any successful marketing system is about — providing that value and contribution in a massive and powerful way.

These six marketing and sales vehicles are about the different manners in which you can provide value and be of service to your market. They work really well when you utilize all of them together.

The first vehicle is market education. This includes your teleclasses, speaking engagements, radio interviews, written materials, videos and anything you do to educate your market. This is where you feed the hungry, where you solve the specific problems that your market has.

The second vehicle is direct email. These are your newsletters, auto responders and anything by way of email. Again, this is all about educating and serving your potential clients.

The third vehicle is direct contact. Sales. When you are speaking face to face or over the phone with your clients. Again, this is all about service and creating breakthroughs for them.

The fourth vehicle is public relations. This is where you serve the public. This could be volunteering at organizations that serve your clients. This could be joint ventures, networking and making powerful relationships. This could be online forums too. This is where you go out and serve your potential clients in a public way as a life coach. For example, if you counsel seniors, then you might volunteer at a retirement home.

The fifth vehicle is anything internet related. These are your websites, articles, podcasts, videos, social media and anything else on the internet. The internet has so many different ways in which you can provide massive amounts of value and reach potentially millions of people. There is an endless plethora of opportunity there.

The sixth vehicle is advertising. This is so people can find you and experience the value you provide.

If you incorporate all of these things into your marketing systems and you have the fuel to make the vehicles run, then you will consistently attract more clients into your business. You will increase your clientele and have a successful life coaching practice.

www.LifeMasterNow.com was founded by Jay McLean, a quality business life coaching program that offers you powerful ideas providingeasy-to-apply strategies that you can use immediately to increase your net business profit, wealth, success and happiness. Our Vision is to Empower Millions to make Millions through Success Secrets of Entrepreneurs. Jay is a Business Coach, Marketing Strategist, Best Selling Author, Real Estate Developer, Internet Marketer and Entrepreneur from Melbourne Australia.
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As competitive as World Wide Web-based advertising has become, everyone is looking for the newest Internet marketing coaching secrets. Every month brings new technology and new ideas to marketing. Here are some recent research results and innovations that will help you in your marketing coaching career.

Looking to improve your pages per visit and average time per marketing site? It’s true that you can spend a lot of money putting up AJAX and Flash scripts. However, another approach that has some scientific traction to it: eye-tracking technology. For Internet marketing coaches, here are 11 principles that have come out of eye-tracking research:

People look at headlines before they look at pictures.
People will look at the left side of a list of headlines first.
You have 1 second to get someone to read your headline.
Shorter paragraphs = more readers.
Most people read the first paragraph. Then they stop reading.
Ads get the most viewing on the top or left side.
People don’t read graphic ads as much as they do text.
If it’s an unfamiliar idea, it’s better to use multimedia.
People will actually read more closely if the text is smaller.
People only look at the first 2 or 3 words of a headline.
Put your navigation cues at the top of each page.

If you emphasize these principles with your clients, their Internet marketing results will improve dramatically.

It’s all about SEO in marketing, right? If the keywords are in the right place, the traffic will just flow right in. Right?

Well, maybe, maybe not. Obviously, it’s a given in Internet marketing that keywords drive the dollars.

However, there are other elements to web design that will separate your client’s SEO-rich marketing website from his SEO-savvy competitors, and here are 6 tips to pass along as you work together.
Research, research, research. What’s the competition doing in their internet marketing? What’s wrong with it?
There can be too much interaction. Scripts are nice, but they can get to be too much.
Leave some white space. Your client doesn’t want potential customers to exit her website because it is blinding them.
Organize pictures, ads, and text. Without organization, your client’s site will just look chaotic.
Don’t forget the content! Snazzy, professional design cannot mask flaws in what your client is selling.
Test it on people before you put it up. See what other people like about it, and what they find annoying.

Every day brings innovations to the field of Internet marketing coaching. Passing along these secrets to your clients and staying abreast of new ones will make you a sought-after marketing coach.

Remember one thing, though. There are many people who get into Internet marketing thinking that they will strike it rich quickly because of all of the ads that promise a whole lot of money for not very much time or effort. One principle that should be the basis of your Internet marketing coaching is that consistency and integrity bring rewards over time. There are too many scams out there—don’t let your client become one of them.

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Article by George Stamatakos

So how do you wade through all these business opportunities on the internet and choose the best program. Deciding on your evaluation criteria before you start researching for the ideal work at home, online business opportunity is a good starting point. It is also important to have systematic approach to the evaluation process.

Book marking sites that you find interesting into different folders before your start an in depth evaluation, but be careful not to bookmark to many websites as this may be counter productive to the evaluation process. Here is some simple but effective evaluation criteria that you can use to determine the program best suited to your needs

1. Website presentation needs to be simple and professional in appearance that includes relevant and up to date information. I personally don’t like websites that have a lot of gizmos and gadgets because they are very intrusive. When these sites start flashing all their bling it makes me think that the product is poor and needs a lot of bling to distract you and often slows the page loading.

2. High quality product or service that is unique with a good overall value. An informational product should be concise with relevant up to date information and easy to understand. A good understanding of what the product or online business is about and the benefit of the product or work at home opportunity is important. The benefits of the product or online business need to be clearly stated before involving yourself or purchasing a product.

3. To be successful with any internet opportunity or work at home the product or online business needs to be relevant and effective. It is important not to waste good money on complex outdated informational techniques. The online business or product should have a simple systematic approach for implementing the work at home opportunity.

4. Effective customer services shows good business practices. If the customer service is excellent the customers are more likely to return and recommend your product or services to others. Never underestimate the power of word of mouth has on any business. A quick relevant response to your enquiry or concerns entails good customer service. A ticketing service is used by most businesses online to answer to queries. An automatic email is sent acknowledging your ticket submission and generally you will receive an answer within 48hours if not earlier. This system should be available 24 hours a day 7 days a week.

5. Is the product or online business opportunity user friendly? Simple explanations and easy to use strategies should be part a good product or work at home business. The customers or potential business owners should find it easy to implement the strategies given to produce an income online with their product or work at home opportunity. Instructions that are more like essays only complicate the learning process and navigating through complex tools will only frustrate the users and lead to customer dissatisfaction. The “How” of internet marketingIf you have reached this far then it can be safely assumed you have an online business of some sort set up and reasonably established. Now you need internet marketing tools that will give you the required boost for the maximum mileage from your website.Internet marketing requires a certain savvy and know-how about it. You need accurate, sensible, tried and tested information that will earn results and not have you going around in circles. There are people who have made internet marketing tools their business and you can gain from their experiences. Use their eBooks, articles, blogs etc. (maybe for a low fee) to learn and use the information optimally and effectively.What you should knowMarketing tools will free you from laborious and tedious work that is required to run a home-based business and let the website do the work for you. Increasing traffic to your website is the final aim and the methods or tools you use are what decide this volume.There are some things that you should keep in mind while conducting your online business:Traffic can be greatly increased if you have SEO back-links built for your website.

Look for tools for effective content creation that will attract traffic.

Learn all you can about keyword marketing and search engine optimization.

AdSense marketing and affiliate marketing are two ways to increase your exposure.

Post articles that have content designed to attract and hold the visitors attention.

Be keyword intensive with popular keywords so search engines can pick up your links fast. Other handy hintsIf you automate your newsletters and emails, then it is one job done for you. As a marketing tool mailers are fairly effective as they land straight in the user’s inbox. Have a catchy phrase or tagline to get their attention. Learn all you can about how to keep out of the spam box. Place advertisements wherever possible to get attention.The internet is very techno savvy and your links have to be effective so they achieve the desired aim. A bad link will lose the visitor in cyber space and this will not prove beneficial to your business as bad news travels fast.There are hundreds and thousands of websites on the internet and it has over billion users’ even as we speak. Your aim is to be seen among those thousands and hundreds and whatnots. Internet marketing tools do just that. They help you find the best ways to be seen. Use the internet effectively so you can effectively conduct your home-based business and you earn rich rewards. Micheal Force is an Internet Marketing Success Coach. He brings strong leadership skills in owning and operating businesses. Coaches and mentors people to empower themselves improving quality of life, personal development and financial position. Learn more visit bizopportunitycentre that can change your life.

By: George Stamatakos

PART FIVE of the ‘Online Coaching Training – Internet Marketing For Coaches’ Tutorial… Private Call THURSDAY: How to Start an Online Coaching Business You Must be on The PRIVATE ACCESS LIST to Attend ( I’m only opening How to Start an Online Coaching Business to the first 100 guests who get on the private access interest list (and even that many makes me nervous)). Go HERE to get on the guest list: www.coachestrainingblog.com
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