Article by Carla Kaplan

There are so many ways out there for you to market your book- both online and in stores. Learning from people who have done this many times before is the best way to makes sure that you are marketing your book the right way. Take the time to focus on ways that you can save money when you are doing your book marketing. It is, in fact, the best way to make sure that you are going to get the most from your advertising dollars. Here are a few things that you should do in order to make sure that you do not go overboard with spending extra money that is unnecessary. What you may not realize is that you are able to do most of it yourself. You can actually do things such as building a website for your book and promoting it. These are fairly easy things to do with the proper computer and internet skills. Another thing that you can do yourself is to let your readers get a glimpse of your book for free on your site. This will help you get your readers interested in your book. Another thing that is very important is to sign up for any free publicity opportunities. Some stores will let you have publicity if you will take the time to visit their store and meet your readers. This is a great opportunity to get out there in front of your readers and let them know what your writing is all about. Do not hesitate to find other ways to promote your book. Doing anything that you can do in order to go about marketing your book effectively can be a great way to make sure that your book is giving you the profits that you desire.

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Article by Eric Gruber

Article marketing has many perks and benefits. We can communicate with people on a global scale. We can reach many targeted customers very easily. And we have the added bonus of showing our readers that we’re experts in our niches. This builds customer confidence.But one of the challenges of marketing our businesses online is figuring out how to reach through the cold, mechanical computer screen and make a real human connection. Remember, people want to do business with people they trust. So, what can you do with your articles to establish trust online with people you may never see or meet in real life?5 Ways to Build Trust & Win Customer Confidence with Article Marketing1) Don’t stop writing. You can’t submit one or two articles and then expect to be regarded as an expert in your niche. It is the accumulation of repeated positive experiences with you that makes a lasting impact. As you’re doing your article marketing, you should regard each article as a way to grow your relationships with prospects and clients. Decide on an article submission schedule that you think you can consistently complete long term. Once a month is a good goal.2) Show readers that you’re worthy of trust.To build trust online, you want to show authenticity. So, before you write one word, think how you want to come across as a person. The more you’re willing to let your guard down and portray yourself as a real person, the more you’ll be rewarded.3) Connect with readers by showing them that you started out just like them.Remember, most people buy on emotional impulses and not on logical, intellectual decisions. That’s why during my speeches to large Internet marketing conferences and in my articles, I explain how I couldn’t find a job and how I put my parents into debt as they tried helping me pay my bills. I explain how I even had to ask my grandparents for money. And I talk about the mistakes I made. After the connection is made, then I show my audience how I’ve become an article marketing success. When you show readers that you started out just like them, you will build an instant connection and you will give them hope. This will make it a whole lot easier for them to buy your products or services.4) Show your results.You have to give readers a reason to believe your advice. So quantify your results as much as possible and proudly show them. For example, you can end our article like this way:”By following my advice above, Marketing Expert Scott Glatstein went from just 8 links on Google to more than 2000 links in just one month. His website traffic quadrupled from year ago levels. After the second month of doing article submissions, his traffic increased another ten percent to set a new 5-year high water mark on web traffic.5) Realize the huge impact recommendations bring. When we write articles, we’re trying to make connections with people who we may never meet or talk to in person. It’s natural for anyone looking at information on the Internet to think, “Hmmm, can I trust this?” This is why third party recommendations pack a punch, especially if you’re trying to promote a book, product or service. For example, here’s a bio box we created for “America’s greatest sales and marketing executive” Chet Holmes…Jay Levinson of Guerilla Marketing says, “Business Growth Expert, Chet Holmes has the best ideas you will ever hear on super-fast business growth. To learn his top four incredible concepts that will double your sales in the next twelve months, watch his live videos for free at: <Website address>. It will take only five minutes to learn. Article Marketing Success You Can Experience and Enjoy If You Follow My AdviceBy following my advice: • Distribution Industry Technology Expert Dani Kaplan had his best year of business in 27 years of business. • Lesley Mattos tripled her website traffic• Kevin Berchelmann, CEO of Triangle Performance acquired a new mid-5 figure clientThat’s just a small sampling. Many more results can be found at my website at IWantMoreProspects.com. You, too, can experience these article marketing successes if you follow my article marketing system.

www.eaglestalent.com -Eagles Talent Speakers Bureau presents Robin Koval. To book speaker Robin Koval, visit her speaker profile page. Robin Koval has been a driving force in the advertising world for over 20 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring “Yes, Yes, Yes” of Herbal Essences and the AFLAC duck quack heard round the world. Simply put, Robin helps marketers get noticed. Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency, including client services and strategic and new business development. A founding member of the agency with Linda Kaplan Thaler, she has helped The Kaplan Thaler Group grow from a fledgling start-up to one billion dollars in billings. The Kaplan Thaler Group is consistently ranked by industry publications as one of the fastest-growing New York agencies and celebrated for its breakthrough creative and immediate results. Its clients include Wendy’s, US Bank, Continental Airlines and Pfizer, as well as Procter and Gamble’s Dawn, Cascade and Swiffer brands.

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Kaplan University is an accredited online college with programs that offer you the choice to grow and get your degree online. Getting your college degree online allows you to study on your own terms, saving you traveling time as well as money. Kaplan University is an accredited university that offers over 125 degrees and programs to help you succeed in today’s ever changing business world. This university is an extension of Kaplan Higher Education, which is a premier education group that has over 70 campus locations nationwide. They know that not every working student and parent has the luxury of attending a traditional on campus school, so they offer online courses to work with you and appeal to your needs so that you can get your degree in the most convenient way possible. Kaplan’s professors have real life, hands on experience because they have no geographic boundaries, as all the coursework is delivered online. Students are learning from instructors who have the most knowledge in their fields and are professionals at what they do.

Online degrees is the go-to solution for many working students and parents considering to continue their education but are pressed for time due to hectic schedules. By attending Kaplan University, your courses are available through any computer with an Internet connection. You may choose to do your work at night when you finish work or early in the morning. Students can speak with their professors and classmates through chat rooms and forums and get the support they need from Kaplan’s online library, which has over 60,000 e-books and 100,000 online serials.

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