Having goods and services marketed on the internet seems second nature now, but actually internet marketing is a relatively new phenomenon. When the internet first started and more of the public began to access it, companies began to realize that they could utilize the internet to provide information to potential customers. The first examples of internet marketing were simply text websites. They were very basic and simple with no pictures or graphics. As the internet started to develop, more and more companies realized that they had a global audience at their disposal. Websites became more complex. They contained pictures of products and graphics intended to keep the customer interested.

By our standards today, these first websites seem archaic. However, they served their purpose as people began to turn to the internet for information about companies and what they had to offer.

If someone wanted to buy something, they would call the company on a phone number provided by the website. Eventually, the technology existed so that companies could sell their products right from their website. E-commerce began to grow very quickly once methods to securely provide your credit card number became available. Consumers could now order products right from their home. Companies could reach customers all over the world. Online auction sites became very popular as people could sell their items to each other for a small fee.

There also was an increased use of the internet as a source of advertising. Companies began to place ads on other websites to promote their products. Today pay per click advertisements benefit both the publishers of the websites and the company which has goods to sell.

Affiliate programs are also very popular. They allow website owners to advertise products on their website and if a customer purchases the item, then the website owner gets a percentage of the sale. The internet has even been used as a primary source of advertising. Companies have created innovative advertising programs, sometimes referred to as viral marketing. Viral marketing seeks to create a buzz about a product through word of mouth. Some viral marketing plans even use alternate reality games in order to promote a particular product.

Because of the expansive nature of internet marketing, it is sometimes overwhelming for a company to know where to begin. Luckily, there are many experts in this field who can create a plan which is sure to bring you success. There are even companies which can help you maximize your local business. For instance, you can find people who can set up a Boston internet marketing plan and maximize your Boston SEO as part of your overall marketing plan.

Natalie Aranda is a freelance writer. Because of the expansive nature of internet marketing, it is sometimes overwhelming for a com

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The early existence of internet marking started in the early 1990′s when text-based and simple websites were predominantly used in offering product or service information around the world. The Bristol-Myers Squibb was the first company that officially launched an online marketing campaign. A US-based drug company, the Bristol-Myers Squibb launched the use of online marketing to basically develop the public awareness in using a certain drug called “Excedrin”. During the tax season in 1997, law and marketing firms declared the Excedrin as a “Tax Headache” supplement from online advertising websites. Bristol-Myers provided an online free sample of the drug to American internet users.

According to Linda Himelstein of Business Week, the use of the World Wide Web in promoting Excedrin resulted to series of good responses coming from Bristol-Myers.

Himelstein also wrote in her article that in just one or two days, the Brtistol-Myers already estimated 30,000 added names in their online customer list. Standardized technology industries such as Microsoft and IBM began to incorporate their internet providers and several software programs in the Bristol-Myer’s existing online marketing campaigns. Both industries also began throwing away millions of dollars from online marketing efforts to give way for the Bristol-Myer’s campaign. Several websites such as Yahoo is said to be one of the online-based firms that was able to quickly acquire high amount of profit from online marketing. Yahoo successfully targeted the “never before seen” type of messages from the online marketing industry. The highly trafficked website generated the monitoring of hits every online advertisement acquires per day. In 2000, many online marketing firms were forced by Yahoo to tighten their online advertising revenue. During the same year, Yahoo reported that the online marketing firms’ customer bases dwindled during the “Cooling Stage” of the US economy.

The expenses used for internet marketing in the US, Canada and other neighboring countries totaled to 300 Billion Dollars in 1996. In 1994, the average online marketing figure totaled to 175 Billion Dollars which were all spent for traditional advertising campaigns in one year. The online marketing industry began to rise when the number of internet users and home based businessmen or entrepreneurs continued to increase in America during the mid-1990′s. In the year 1997, the online advertising industry’s budget increased to $ 1 billion. Online marketing expertise and advertisement writer Bill McRea wrote in his article that one of the most popular online marketing firms in America and some European countries today is the “Houston Online Marketing”. According to McRea, the Houston online marketing has several advantages that comprises well with affiliated online marketing firms in the US including several western and European countries as well. The benefits of Houston online marketing provided by McRea include the following:

• Online consumers can easily log onto the website and get to know the overall features of the product or service any time of the day.

• Online marketing companies could save more money due to the website’s necessity in reducing sales force rates and online advertising expenses.

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