Publicis Buys Epsilon For $4.4B – But Will It Be Able To Integrate The Frankenstack? #emailmarketing

Publicis Groupe's $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party data. “What is …

from Google Alert – email marketing https://www.google.com/url?rct=j&sa=t&url=https://adexchanger.com/agencies/publicis-buys-epsilon-for-4-4b-but-will-it-be-able-to-integrate-the-frankenstack/&ct=ga&cd=CAIyGmViMDBhZDczNDNlMWI5OTY6Y29tOmVuOlVT&usg=AFQjCNHAFjvuRcszJIy9y-ZE9smwSxoUHA

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