GDPR “Saved” Email Marketing (But Cookie Opt-Outs Surge…) #emailmarketing

GDPR “saved” email marketing according to Shane Phair of Campaign Monitor, with marketers substituting volume for engagement as a key metric, …

from Google Alert – email marketing https://www.google.com/url?rct=j&sa=t&url=https://www.cbronline.com/interview/email-marketing-gdpr&ct=ga&cd=CAIyGmViMDBhZDczNDNlMWI5OTY6Y29tOmVuOlVT&usg=AFQjCNGSOUEouk8Kvoj-yoT9ufnPPBbzow

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