GDPR May Have Saved Email Marketing: Expert #emailmarketing

Campaign Monitor's Shane Phair argues that GDPR saved email marketing. Marketers are substituting volume for engagement as a key metric, Phair …

from Google Alert – email marketing https://www.google.com/url?rct=j&sa=t&url=https://www.mediapost.com/publications/article/328988/gdpr-may-have-saved-email-marketing-expert.html&ct=ga&cd=CAIyGmViMDBhZDczNDNlMWI5OTY6Y29tOmVuOlVT&usg=AFQjCNFS6-V8P_XW2CD1PQT4JMxQAQv5ZA

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